Are you frustrated with the performance of your website? Call me! 815-218-4726

Custom Web Design that Attracts
More Clients & Grows Your Business

To stop the feast & famine of client attraction
you need more than just a website...

You need an effective marketing system that sells your passion and consistently turns visitors into subscribers and clients. Your website shouldn't be an "online brochure" that just tells people what you do or speak to the needs and desires of your clients. It should be part of a powerful marketing funnel designed to generate leads and make money!

That's where I come in! I don't just build websites.

I work with you to create a conversion focused website, and marketing funnel that is ready to roll. You can get visible, get clients, and make the money you desire sooner rather than later.

My clients are go-getters who want things done right the first time. Business owners who want to get their marketing system in place quickly so they can start doing what they do best! I'm here to help you avoid the newbie learning curve. You don't need to spend a year and a half trying to figure out your marketing and changing your website 20 times. Let's do it right from the beginning so you can hit the ground running!

Learn More: See my Website Design Process and/or Average Website Pricing

Home Environment Center

John Sala

Local Business Owner

“Working with Heather has been a great experience, she brings a wealth of knowledge and great marketing ideas that is helping our business transform its image. Since our new Web has been launched we have been able to drop our advertising dollars and have had more positive results from customers due to our Web site.”

Let’s Work Together!

My websites include everything you need to market your business and attract ideal clients!

Wise Owl Client Attraction Web Design Process

  • Deep Dive Discovery

    Get a deep understanding of your clients, business and goals so you can identify opportunities and gaps in your market where you will stand out as the “Who’s Who” in your niche. 

  • Marketing Funnel Map

    Sketch out your marketing funnel, planning every step of the journey your website visitors will take from landing on your website to becoming high paying clients & raving fans!

  • Compelling Marketing Message

    Next we will collect, organize and edit the content for each page of your website and client attraction marketing system. (After the discovery process, you will know exactly what each page needs and can easily fill in the blanks to create your compelling marketing message.)

  • Business Branding Blueprint

    Decide on the design direction your website and marketing system will take so that it is irresistible to your clients, develops their trust, and is totally “you!" If you need a logo, branding photo shoot, graphic design elements, etc. they will be included in this stage.

  • Reveal & Revise

    Get your first glimpse at your gorgeous new website and marketing system. You will be able to click through the journey your visitors will take and suggest revisions so the final design is exactly what you dreamed it would be.

  • Automation Integration

    In this stage we will connect all your external services like your opt-in forms, email autoresponder, appointment scheduler, social media syndication so you can spend less time managing your business and more time with your clients and doing what you love.

  • Champaign Launch

    When your website is perfect, we will push it live. After a quick celebratory high-five (and maybe a glass of champaign as some of my clients have done), your website will be "company ready" for it's first visitors. You will have 30 days of quality assurance and training after your website launches to make sure your website is everything you dreamed it would be.

  • Training & Strategy Session

    I won’t love you and leave you like many other web designers do at this point. I make it my mission to ensure you feel comfortable updating and publishing new content on your site. Your site will also come with a training video library built into your dashboard. (Some clients who are already familiar with WordPress like to use this time for a strategy session instead of training.)

  • White Glove Website Maintenance & Security

    I will continue to monitor your website to ensure it is up to date, secure and backed up regularly. This will help you protect your investment, give you peace of mind, and allow you focus on your clients!

  • Client Attraction Marketing Strategy & Execution

    After your website is live we can continue to work together to on your marketing strategy to help you leverage your website & grow your business.

Kate Crocco

Kate Crocco

Confidence & Mindset Coach

“Heather was such a blessing to work with. She has a natural talent for listening and understanding other peoples visions. I felt like she read my mind when designing the website. I gave her some ideas and she was able to transform those ideas into a site even more beautiful than I could have ever imagined. She was very patient with me when asking question after question about how the website/wordpress works. She really has the gift of vision and web design and I assure you, you will not be disappointed!”


Russ Thornton

Financial Planner for Affluent Women

After searching, identifying and interviewing more than a dozen web professionals to help with my website redesign, I’m glad to have found Heather and Wise Owl Marketing.

Not only is Heather an experienced designer, she brings a lot of marketing know-how to the table and provided a lot of strategic advice about how to use my website and online presence to further my business goals.


If you need help with your website or online marketing, you need to talk to Heather.

Let's make this your best year of business yet!

Grab a spot on my calendar so we can talk about your business, your goals, and see what kind of marketing funnel magic we can create together!

How much does a custom website cost?

That depends entirely on what you need it to do! I will be happy to give you a quote, but first, we need to talk about your business, products, audience, goals, style, and website needs. It’s our mission to provide value to your business and help you reach your goals within consideration of your budget.

The chart below will help you get an idea of what to expect.


Get Discovered

Starting at $2500+
(not including hosting, maintenance & website security)

Features might include:

  • Website

    (Typically 5-10 Pages - No Layout Customizations)

  • Mobile Responsive

  • SEO Ready

  • Branded to Match Your Colors

  • Email Opt-In

  • Blog



Rising Star

Approximately $3,000-$6000
(not including hosting, maintenance & website security)

Features might include:

  • Website

    (Typically 10-15 Pages - Minor Layout Customizations Available)

  • Mobile Responsive

  • SEO Optimized

  • Branded to Match Your Colors

  • Logo Design

    2 design examples based on your brand & style plus up to 2 revisions on the design you prefer.

  • Opt-in Gift Mock-up

  • Branded Opt-in Gift/PDF

  • Email Opt-In

  • Blog

  • Branding Email Template

  • Pop-up (2 Step) Opt-in

  • Appointment Scheduling Page

  • Lead Magnet Funnel

    (Landing page, confirmation page, & custom thank you page)

  • Keyword Research


World Dominance

Approximately $6,500 - 10,000+
(not including hosting, maintenance & website security)

Features might include:

  • Fully Customized Marketing System & Website

    (Typically 15-25 Pages - Fully Customized Design)

  • Mobile Responsive

  • SEO Optimized

  • Custom Branding

  • Logo Design

    2+ design examples based on your brand & style plus up to 2 revisions on the design you prefer.

  • Opt-in Gift Mock-up

  • Branded Opt-in Gift/PDF

  • Email Opt-In

  • Blog

  • 3 Branding Mood Boards

    Like having choices? Pick your favorite from 3 unique Mood Board options!
    Click for Mood Board Example

  • Branded Email Template

  • Pop-up (2 Step) Opt-in

  • Appointment Scheduling Page

  • Lead Magnet Funnel

    (Landing page, confirmation page, & custom thank you page)

  • Keyword Research & Competitive SEO Analysis

  • Style Guide

    Perfect to pass onto a virtual assistant to keep your branding consistent.
    Click for Style Guide Example

  • Sales Page & Sales Funnel

  • Payment Integration

    Stripe, PayPal, Authorize.net & more

  • eCommerce Setup

    Available: Digital Products, Physical Products, Subscriptions, etc.

  • Membership Site Setup

    Multiple Membership Levels

  • Online Course Site Setup

    Including Launch Sites & eCourse Sites

  • Social Media Channel Branding

How long does it take to build a website?

That depends on the website we’re building, if your content is ready, and how far out we’re booked.

For average web development projects, I plan for around 6 weeks from kick-off to launch. I can’t start building your site until I have all the content, images, and resources. Building a site while content trickles in is like trying to put a puzzle together when someone is handing you one piece at a time.

The quality of my work is extremely important to me. I limit the number of projects I accept to a select few each month so that I can always deliver my best. I use a combination of online tools, customer interactions, and milestones to keep the project on track. This ensures your project goes from kick-off to completion on time and within budget.


Ready to Talk?

Let's schedule a call to talk about your project, goals, and timeline!

I'd love to help you build your dream!