Marketing Strategy & Coaching

marketing strategy and coaching

When I was starting my business while juggling a family plus a full-time job, I dreamed of the freedom I'd have as soon as I was able to go out on my own.

After quitting my job, however, I discovered that balancing the demands of my growing business with the demands of my growing family required a whole new set of skills.

Through trial and error, and some coaching along the way, I've created systems, streamlined, leveraged, and automated my business. It hasn't always been easy, but I'm finally experiencing the life and business balance I desire.

Now my family gets the best of me, I'm happy, and my business is better than it ever has been.

If you're struggling to grow your business, or if you're working way more than you want to, without getting the results you desire, let's talk.

Growing a business doesn't have to be this hard. With the right systems, strategy, and mindset, you can more money, help more people, and spend more time doing things you love!

Where are you in your business?

  • Hearing crickets when it comes to lead generation?
  • Confused about what to do next to get clients?
  • Feel like you’re overwhelmed with too much to do?
  • Constantly working but not seeing the results in your bank account?
  • Struggling with feast and famine in your business and cash flow?

Every business owner goes through this cycle of extremes. It’s common to struggle to find a happy middle between not having enough clients and being so crazy busy you can’t see straight.

For those of you struggling to get leads & clients, it's frustrating when things don't feel like they're moving as quickly as you want them to. You feel like you've tried everything. You've spent hours a day on social media, created landing pages, watching webinars, reading articles, etc. How many times have you tried redoing your website? How many "lead magnets" have you created trying to find the one that will actually your list?

And those of you who are so overwhelmed, managing the clients you are working ridiculous hours and the “freedom” part of owning your business feels far away. You need systems & strategy but don’t know where to start and you don't have the time to implement them. You want additional streams of income and you've got to find a way to create some leverage so you aren't working ALL the time. Your family wonders if they've lost you to this business forever.

You Need Support

You need someone to point out where you’re holding yourself back and help you create a plan to move beyond your business blind spots.

Business Roller Coaster

That’s Where My 5 Step Coaching Framework Comes In

All of your coaching sessions will be customized based on where you are in your business and what you need most. Here is the general framework we will work through in our time together.

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1. Clarify your direction

  • Figure out where you are right now and identify what's holding you back
  • Paint the big picture of the business you want to create for yourself and your clients (DREAM BIGGER!)
  • Set goals to get you there: 5 years, 1 year, quarterly, monthly, weekly, and daily
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2. Create an action plan 

Together we will create an achievable action plan that moves you forward without burning you out.

  • Project management: We will outline the projects we need to implement to help you reach your goals, and create a plan to implement them.
  • Time management: Where can we streamline your workload? We will look for ways to create leverage. We'll create systems, workflows, and standard operating procedures to reduce stress and free up your time.
  • Energy management: We'll help you focus your energy on the things that matter and will move you towards your goals, instead of running from fire to fire for your clients.
marketing strategy coaching optimize your environment

3. Optimize your environment

Success is as much about what to stop doing as it is about what to start doing. We'll implement systems and optimize your business, marketing, and life so you have the time, energy, and headspace to focus on what is most important to you.

  • Physical environment (workspace & home)
  • Online environment (leveraging automation & other time-saving systems)
  • A supportive team at home and in your business (so you can focus on your zone of genius)
  • Mental environment (declutter your mind)
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4. Upgrade and stack your skills 

There is always room for growth and learning, but most people I work with had a tendency to be scattered in their online education before we met. Together we'll take a look at your business and uncover which of your skills need to be strengthened and which things would be best to outsource. Areas we will look at:

  • Mindset & Self-care
  • Lead generation
  • Discovery & Sales
  • Content creation
  • Product creation
  • Traffic generation
  • Web conversion
  • Team building
  • Email marketing
  • Copywriting
  • Customer service
  • Business Admin
  • Money and Finances
marketing strategy and coaching

5. Master your mindset

Finally, underscoring all success and failure boils down to mindset and doing things that are authentically you. Not copying what others are doing in your industry. This is where we'll:

  • Identify what's unique to you with what you do
  • Realize your value and charge what you're worth
  • Create packages and services that light you up and amaze your clients
  • Build a business you love that honors your core values and achieves your dreams

About Accountability

One of the biggest things my clients ask for is accountability. It's way too easy to quit on yourself and let other things take priority.

Here's what I've learned from my own business journey. Success is so much less about the "tactics and strategies" and so much more about getting in touch with what you love to do.

If you're struggling with accountability you're not doing what you love. You're forcing things, not living in flow.

When I'm doing things I love I'm excited, I don't need a coach to stand over me to make me do it. I can't wait to do it. And you won't either.

As your marketing strategy coach, we'll cover plenty of strategies, but I believe my real work as a coach is to:

  • Challenge you when I sense you're not playing full-out.
  • Encourage you to honor yourself when I see you're doing something because you feel you "should," or because you're putting others before you.
  • Call you out on your excuses and judgment.
  • Point out where you're under-valuing yourself and your services.

Sometimes you'll hate me for it, but that's okay. It's my job to help you get out of your own way so you show up for yourself and put in the sweat equity you (and your business, family, clients, community, life) deserve.

And I promise to be there beside you every step of the way.

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Marketing Strategy Coaching Packages

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Bronze Coaching Intensive

  • (1) One 2-hour intensive strategy session
  • (2) 30-minute laser coaching sessions available to be used within the following 3 months
  • Website design and tech support is available for an additional fee to be quoted separately

$1000

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Silver 3-Month Coaching

  • 3-month package
  • (1) One 2-hour strategy session kick-off
  • (4) Four 60-minute sessions each month (12 calls total)
  • (1) One 30 minute triage call to be used any time you need extra support.
  • Unlimited email support between calls (I reply as quickly as possible, almost always under 24-hours except on the weekends.)
  • Website design and tech support are available for an additional fee to be quoted separately.

$3500 or 3 monthly payments of $1250

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Gold 6-Month Coaching

  • 6-month package
  • (1) One 2-hour strategy session kick-off
  • (4) Four 60-minute sessions each month (24 calls total)
  • (3) Three 30 minute triage calls to be used any time you need extra support.
  • Unlimited email support between calls (I reply as quickly as possible, almost always under 24-hours except on the weekends.)
  • Website design and tech support are available for an additional fee to be quoted separately.

$6000 or 6 monthly payments of $1100

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Platinum 12-Month Coaching

  • 1-year package (12 months)
  • (1) One 2-hour strategy session kick-off
  • (4) Four 60-minute sessions each month (48 calls total)
  • (6) Six 30 minute triage calls to be used any time you need extra support.
  • Unlimited email support between calls (I reply as quickly as possible, almost always under 24-hours except on the weekends.)
  • Website design and tech support are available for an additional fee to be quoted separately.

$10,000.00 or 12 monthly payments of $950

Because I want to help you steadily make progress towards your goals, calls must be used each month and unused calls do not roll over to the next month. There are no refunds on unused sessions or coaching time. I promise to always show up ready to focus. I'll give you my best and I'll expect the same from you.

Heather Stephens Wise Owl Marketing

Ready to get started?

Have questions?

Grab a spot on my calendar to talk about which Marketing Strategy Coaching package is right for you.