Website Design & Lead Generation Funnel
Kim Cossette is a highly rated Home Organizer in Atlanta, GA. She contacted me because she was re-doing her services to include online organization services and she was having some issues with her old site.
Kim’s old site had been infected with malware and blacklisted by Google. It was pretty, but not mobile responsive, and it was not easy for her to update.
- Create a mobile responsive website & marketing funnel that grows her email list, highlights her services. Eventually, Kim wants to sell courses, digital products, and possibly a membership.
- Kim serves two audiences, DIY Organizers and High-End Professionals needing organization services. We needed to serve both audiences with one site.
- Keep the branding clean and uncluttered. Increase the amount of white space and reduce the amount of text to achieve an overall upscale, clean, classy, warm and comforting website that looks amazing on all devices.
We used gorgeous photography that represents the types of homes Kim serves. We rebranded her site and added interactive animation and clear calls to action. We added a funnel for lead generation as well as one for client onboarding for her DIY program. And finally, we branded her newsletters, social media channels, and lead magnet to create a cohesive, organized look to her organization services website.
As a result, Kim has been chosen as one of Atlanta’s top 20 Organizers (out of 131)! She knows the website played a huge role in the rating because the DIY services were mentioned on her site which was not available on the old site.