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TheFlipFlopCEO.com

eCommerce Website Design

TheFlipFlopCEO.com - eCommerce Website Design

Have you met the co-authors of The Flip Flop CEO & Does The Shoe Fit yet? Janine Finney & Lory Muirhead have been clients of mine for years…and years…and years. They are both heart-centered entrepreneurs who help people “Get a Life” by offering a fresh perspective on the Network Marketing industry. Their passion to change lives is partially responsible for inspiring me to create a life I love, doing what I love. (Although, living in Northern Illinois, I have to admit I prefer my ruby slippers to flip flops most months out of the year!)

A few weeks ago, Janine came to me and asked I could help them put their brand new book, Does the Shoe Fit, up on their website. After digging in a little deeper, I uncovered several struggles with their old site. Their existing shopping cart was limiting. Bulk ordering was a “bulky” process, limiting the number of books that could be ordered to 50, and requiring international clients to message TheFlipFlopCEO for shipping charges.

The problems with their old website:

  1. After digging in a little deeper, I uncovered several struggles with their old site. Their existing shopping cart was limiting. Bulk ordering was a “bulky” process, limiting the number of books that could be ordered to 50, and requiring international clients to message TheFlipFlopCEO for shipping charges.
  2. Another problem I discovered was that their existing website theme created web pages made entirely of short-code. This made the site extremely difficult to update.
  3. With the launch of their new book, they needed to find a way to incorporate both logos, both books, and additional product options without adding to the visual & digital clutter on their old site.
  4. Finally, Janine hated the look of the site. She wanted to bring the site back to the bright, crisp feel that their very first site had, back in 2011.

The Project:

Web Design: In order to keep updates simple, we created their site with a built-in visual editor. I added a few bells & whistles (plus a few polka dots here & there) to give it a bit of a whimsical Flip Flop personality. I also designed The Flip Flop CEO Manifesto for them with the quotes from their books. (Scroll down to see it!)

Website Functionality: I integrated a WooCommerce shopping cart that would give them the freedom to do bulk orders, international orders, and bundled orders easily! I setup the shopping cart to integrate with their credit card processor and fulfillment house, so everything is 100% automated. And we integrated their mailing list into every step of the lead generation and marketing funnel so they can stay in touch with their Flip Flop Friends!

Plus the visual editor on their new website won’t leave a bunch of messy short-code in its wake! Updating their site will be super easy for anyone! And when it comes time to do a redesign, they can pop in a new theme for a whole new look in just a few clicks!

…All in the name of making the Flip Flop CEO lifestyle of “planning your work around your life rather than your life around your work!” a reality!

← Before / After →

Slide to see the Flip Flop CEO web design before and after!

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