Website Design & Membership Site


Custom WordPress Website Redesign and Membership Program Setup

Lisa Kroese contacted me after reaching her breaking point with another graphic designer who left her with an unfinished site she wasn’t proud to show off. She had written a couple of books and created a membership program on estatefusion.com, but was embarrassed of her site and therefore not marketing it. Lisa asked me to help her create a site that was professional, functional, optimized and incorporated her membership program for people looking to start an Estate Sale business.

Once I got access to her site, I could totally understand why she was so frustrated. There were dozens of posts full of demo content, pages that didn’t go anywhere, and a cluttered confusing site that overwhelmed her. She even had two about pages, one that was a blog post and another that was a page on her site. Duplicate content was an issue as well as a huge need for Search Engine Optimization, a functioning opt-in form that didn’t require her to manually upload new members to MailChimp.

We built Lisa’s website on the Genesis Framework with the child theme, Parallax Pro theme by StudioPress.

I was able to deliver on all of Lisa’s requests. She’s now thrilled with the new site.

Project Scope:

  • Install new WordPress theme
  • Install plugins
  • Redesign logo
  • Create pages
  • Add opt-in form
  • Configure membership site
  • Reorganize resources section
  • Clean up cluttered dashboard
  • Setup promo code option for membership
  • Link membership to Stripe account
  • Create FAQ for website
  • Reorganize and set up membership packages
  • Search Engine Optimization on entire site

Here is the finished responsive web design for EstateFusion.com



Slide to see the Estate Fusion web design before and after!

[su_row][su_column size=”1/4″]Lisa Kroese Estate Fusion[/su_column][su_column size=”3/4″]”Heather did an amazing job reworking Estate Fusion for me. I am thrilled with the web design work she did, and am thrilled with the new site. She made so many sensible recommendations and she knew exactly what to do. Her sense of design is fantastic. I highly recommend her and will be a loyal customer.”
– Lisa Kroese
Author & Owner

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