If you look back at my post at the beginning of this year, I wrote that my business goals for 2018 were more leads with less hustle. I had spent most of 2017 hustling, to the point I ended up getting sick, very sick. Financially, the business was successful, but it was killing me.
For two years I had been developing marketing funnels for my clients, but I had put off building my own funnel. Thankfully, in July of 2017, I after spending way too much time trapped on the entrepreneurial treadmill, I forced myself to finish my own funnel.
That’s when everything changed. I went from “feast and famine” in my business to a steady flow of leads. My business more than tripled the second half of the year. You can read about it here.
What would happen if you suddenly had more than enough leads?
For me, it created a whole new set of challenges.
My funnel quickly and easily solved the “more leads” part of the goal equation, but I was still way out of balance on the hustle side.
I was suddenly spending my days on the phone doing discovery calls and talking to clients. The only time to build the websites and funnels and get my work done fell into evenings and weekends. The bottleneck was me.
When you have more work than you can handle you have 3 options:
- Raise your prices
- Hire help
- Become choosier with who you work with
I did all three.
Raising my prices was easy. My self worth and value increased tremendously since my last price adjustment. I also worked with Business Strategist, John Stringer, who helped me figure out which packages were making money, which ones were costing more than I made. This process allowed me to easily adjust my prices. I felt confident knowing my prices were accurate to the value I provided.
Hiring help was a bit harder. I first had to figure out what I needed help with. Then I had to find the right person for the job. It turned out I needed several people. This year I’ve added to my team:
- Virtual assistant
- Writer/Community manager
The hardest step was #3. It required a ton of inner work. I made boundaries and self care my priorities.
To quote my coach, Becky Dickson:
Redefining who I really wanted to work with was fun. And while I was scared to do it, I added an application to my funnel to filter out people who were clearly not a fit. That combined with being much choosier on my discovery calls, inviting fewer people to the proposal stage, my business really started to change.
Remember your business goals:
Remember, I stated, my business goals for 2018 was to have more leads and less hustle? I still freaked out when I looked at my calendar and it wasn’t full of appointments. How was I going to make money that month if I didn’t have as many new people coming into the pipeline?
I spoke to my coach about it and she reminded me of my goal. Then she had me add up my revenue halfway through the month, it was already 32% higher than the entire month before, even with fewer appointments on my calendar.
My goal for “more leads” evolved into “better leads.” Instead of focusing on getting the cheapest leads possible, I started measuring my results further down the funnel. Those higher cost Facebook ads I had been killing off, were actually giving me better quality leads that spent more on websites!
The result was that I finally obtained the freedom I wanted when I started my business! I took weekends off, went on vacation, napped, hired a laundry service (which is a total dream come true), and I even paid myself a salary!
Having time also allowed me to be in flow and creation mode. I could take on bigger, more exciting projects. I also created several new resources to make the website design process easier for my clients.
What business goals am I setting for 2019?
Custom website design will definitely be on the table, especially products that sound exciting with people I’d love working with.
My goal is also to leverage myself to help more business owners succeed. I’ll do this by launching several new products and training programs.
- I just recently launched “Your Logo to Go,” beautiful, personalized logos at a ridiculously affordable price.
- The first quarter will bring a way for coaches & consultants get online quickly with a DIY, NBY (Do It Yourself, Not By Yourself) website kit and group training program.
- Wise Owl Marketing C.A.M.P. Client Attraction Marketing Program will be re-opening this spring. Perfect if you have a great website and funnel and you want to learn how to drive visitors to it!
- I also have many stand-alone mini training programs I’ll be launching.
Ultimately my new year’s goals can be summarized by this photo from the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown.
In 2019 my number-one focus is on creating training programs and resources that will make the biggest impact for my clients, and allow me to leverage my time & energy.
What business goals are you setting for 2019?
In order to help you recap and celebrate 2018 and set your goals for 2019, I’ve revised and relaunched the 2019 Wealth & Wise Marketing planner! I’ll probably be adding this to my paid resources in a few weeks. But for now, I’m giving it away for free. So grab it while you can! Get to work making 2019 your best year ever!
Get Your FREE Wealthy & Wise 2019 Marketing Planner
And Make 2019 Your Best Year Ever!
Happy New Year!
🙂 Heather Stephens