Color Theory & Meaning As It Relates To Your Branding


What Exactly is Color Theory? Color theory is a complex subject in design and it’s one of the few things that can spark a certain emotion in one person and the complete opposite in another. Certain colors in a design can mean something in one culture and another in a different culture. Color can sway…

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Planning a Brand Photo Session

Brand Photo Session

Photography is pretty important, not just for your brand, but for your target audience. Why? Because most people view photos first and text second. Photography is one of the best investments you will make for your business and it’s a reflection of you. Here are some things to consider when planning a brand photo session.…

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Blogging FAQ (Tips for a New Blogger Series, Part 3)


Now that we’ve covered the “why” and “what” of your blog, you’re ready to put it all together into a polished piece. And that brings us into the realm of how you will present yourself on your blog. Let’s tackle some key questions you will face. (Note: If you haven’t read Part 1 and Part…

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Why Should I Blog? (Tips for a New Blogger Series)


So, you want to be a blogger? Good choice. You’re about to enter the wonderful realm of content marketing. In fact, blogging may be the best way to start down that path. Be forewarned: blogging can become a significant commitment. While I highly recommend it as part of your business strategy, I also want to…

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Free Printable! 2018 Marketing Planner

free marketing planner

Download your free 2018 Marketing Planner in today’s post so you can start running your business and stop letting it run you! My intentions were to send you this at the end of 2017, but life happened.  So please forgive the tardiness of this post. I realize most marketers have been pounding the pavement with “new…

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