Why You Should Install the Facebook Pixel & How it Can Change Your Business
What is this magic Facebook pixel that everyone’s talking about?
It’s a piece of code, given to you by Facebook, that you install on your website to track your visitors’ behavior.
What does the Facebook Pixel track?
All kinds of amazing things you’d want to know! Like who is reading your blog or has visited your site in the last ___ number of days? Or who subscribed and become a lead vs who visited your landing page and didn’t opt in? Or who opted in and checked out your calendar but didn’t book a free strategy session? Which people added your product to their shopping cart and didn’t check out? You can track custom conversions as well – like who checked out your signature solution but didn’t buy.
What do you use the Facebook Pixel for?
It was designed to help you measure the ROI on your Facebook ads by tracking conversions. The Facebook Pixel also helps you to optimize your ads and decrease your spending by creating custom audiences for retargeting and lookalike audiences to reach new people who are likely to be interested in your products & services.
Why do I need the Facebook Pixel if I’m not ready to pay for ads?
Even if you’re not ready now, is there a possibility that you might want to explore Facebook ads to grow your business in the future? If so, I highly recommend you install your Facebook pixel now. That way you have the data you need to create custom audiences when you are ready to start advertising.
How to Install and Leverage the Facebook Pixel
Here is a list of step by step video instructions to help you install your Facebook Pixel on your WordPress website. They should take you less than 10 minutes!
Step 1: Go to business.facebook.com/overview. Enter your information and click finish.
2: Link or create your Facebook Page
3: Create as many ad accounts as Facebook will allow (5)
4: Add your payment method to one of your Facebook ad accounts (not all!)
5: Create your Facebook Pixel
6: Connect your new Facebook Pixel to your 1st Ad Account
7: Install the Pixel Your Site plugin on your WordPress site and add your Facebook Pixel
(Here’s the link to the Pixel Your Site Pro Plugin if you use WooCommerce and want the tracking additional features.)
8: Check to make sure your new pixel is firing properly on Facebook
Tada! That’s it! Now, even if you’re not ready to start advertising on Facebook – make sure you’re doing this step and installing your Facebook pixel. Your future self will thank you will for pixel-ing your traffic when you are ready to start filling your funnel with leads from Facebook ads!