Alicia Robinson of EdPlus Consulting was referred to me by her rock star coach, Olivia Chapman. Alicia’s existing online presence felt disconnected from her business, and she needed to streamline and automate some of her marketing processes.
Alicia’s biggest challenge was to find a way serve both Education Professionals looking for career bliss and Schools & Organizations looking for the right talent.
This is the first job board I’ve built and I am thrilled with how it turned out! We created a membership website with private areas for both branches of her business. Alicia’s paying clients are now able to access password protected areas, book appointments with her, view upcoming events, submit their resume, post job listings and more. We also created a blog and content strategy that allowed Alicia to post things to her site and capture some of the traffic she was sent away to other sites in the past.
This was a very fun project to work on and allowed me to stretch into new territory for my design/development skills. We used the WorkScout theme and WPJobManager plugins, as well as WooCommerce for the shopping cart. We started with the OptimizePress membership plugin but switched to the WooCommerce Memberships because it allowed everything to tie together more easily. We also integrated her Typeform, Acuity schedule, and Stripe payment processing!
I don’t know who is more proud to show this site off, Alicia, or me? Either way, the best part was getting to know Alicia in the process. She is an amazing woman making the world a better place, by helping teachers find their career bliss and school districts find the best talent. I wish Alicia and EdPlus consulting much luck in the future!
Quite simply, Heather took my website from drab to fab! From the moment she sent me her new client packet through the launch of the updated site, she offered exceptional professionalism, partnership, and expertise. Heather was able to take concepts and ideas I had no clue how to implement and easily translate them into easy-to-use webpages and backend processes. What truly set her apart from other web designers with whom I have worked in the past is her outstanding customer service. Not only does she provide timely responses to calls and emails but she also creates training videos and other resources to allow a seamless transition from site development to ongoing site management. I simply cannot recommend Heather and Wise Owl Marketing enough! Alicia Robinson – Career Coach
Before / After
See the EdPlus Consulting web design before and after!