Quantcast
Thinking About a New Website? Free Website Planner

WEBSITE DESIGN CASE STUDIES
HOW GOOD DESIGN HELPS TO CONVERT MORE VISITORS INTO SALES LEADS

BeSociallySmart.com
New Website & Marketing Funnel

besociallysmartmockup-2

CASE STUDY RESULTS 30 DAYS AFTER LAUNCH

3095

New Users/
Website Visitors

481

New Email
Subscribers

15.54%

Overall Website
Conversion Rate

29.28%

Best Landing Page
Conversion Rate

Compare these conversion rates to average conversion rates across various industries.

BeSociallySmartConversionRates
WebsiteConversion Rate
Sumo.com (Average Conversion Rate)1.95%
WordStream.com (Average Conversion Rate)2.35%
UnBounce.com (Average Conversion Rate)3.96%
BeSociallySmart.com Top Landing Page (Actual Conversion Rate)29.28%
Click to See Sumo.com's Conversion Statistics

Sumo is a plugin with a suite of opt-in tools that allows you to place opt-in forms across various places on your website. They have reported the average conversion rate is 1.95% for their users. Here's a chart showing the average conversion rates for their various opt-in tools. 

Image credit: sumo.com

Click to See WordStream.com's Conversion Statistics

Wordstream, a large online advertiser, analyzed thousands of AdWords accounts and discovered the average landing page conversion rate was 2.35%, the top 25% of landing pages convert at 5.31%, and the top 10% of landing pages have conversion rates of 11.45% or higher.

Average and Good Website Conversion Rates

Image credit: wordstream.com

Click to See UnBounce.com's Conversion Statistics

UnBounce, a tool to build and analyze landing pages, analyzed 64,284 lead generation landing pages of Unbounce customers. They shared this chart showing lead generation conversion rates across various industries in their Conversion Benchmark Report. 

Image Credit: UnBounce.com

  • May 4, 2018

    CLIENT

    The owners of besociallysmart.com came to us looking to start a new website. They wanted an e-commerce and membership site that would help them create passive revenue. Their audience is parents who need help guiding their children through the complicated world of Social Media.

    Their mission is to help parents feel empowered and informed while raising their kids in a constantly changing social media climate.

  • May 4, 2018

    OBJECTIVES

    • Build an attractive website and blog that effectively converts visitors into subscribers.
    • Build an email funnel including landing pages, thank you pages, and follow up autoresponder messages.
    • Create a highly functional subscription-based membership area that is easy for members to navigate.
    • Implement eCommerce that integrates with the membership area and also allows for the sale of affiliate products.
    • Optimize the site so it is SEO friendly.
    • Brand the site, using the logo as inspiration.
    • The website had to be easy to use and update so the BeSociallySmart team could take control of their own content!
  • May 4, 2018

    SERVICES PROVIDED

    • Branding
    • Content Strategy
    • Email Marketing
    • eCommerce
    • Membership
    • Subscription Payments
    • Mobile Responsive Website Design
    • Search Engine Optimization
    • Conversion Rate Optimization
    • Marketing Funnel

BRANDING

BeSociallySmartBrandGuide (1)

CONVERSION RATE OPTIMIZATION

We built 2 lead funnels:

  • 2 landing pages
  • 2 lead magnets

Additional calls to action placed strategically throughout the site.

BeSociallySmart-Marketing-Funnels (1)

HERE ARE THOSE 30-DAY RESULTS AGAIN

3095

New Users/
Website Visitors

481

New Email
Subscribers

15.54%

Overall Website
Conversion Rate

29.28%

Best Landing Page
Conversion Rate

average conversion rates FOR COMPARISON

BeSociallySmartConversionRates
WebsiteConversion Rate
Sumo.com (Average Conversion Rate)1.95%
WordStream.com (Average Conversion Rate)2.35%
UnBounce.com (Average Conversion Rate)3.96%
BeSociallySmart.com Top Landing Page (Actual Conversion Rate)29.28%
Click to See Sumo.com's Conversion Statistics

Sumo is a plugin with a suite of opt-in tools that allows you to place opt-in forms across various places on your website. They have reported the average conversion rate is 1.95% for their users. Here's a chart showing the average conversion rates for their various opt-in tools. 

Image credit: sumo.com

Click to See WordStream.com's Conversion Statistics

Wordstream, a large online advertiser, analyzed thousands of AdWords accounts and discovered the average landing page conversion rate was 2.35%, the top 25% of landing pages convert at 5.31%, and the top 10% of landing pages have conversion rates of 11.45% or higher.

Average and Good Website Conversion Rates

Image credit: wordstream.com

Click to See UnBounce.com's Conversion Statistics

UnBounce, a tool to build and analyze landing pages, analyzed 64,284 lead generation landing pages of Unbounce customers. They shared this chart showing lead generation conversion rates across various industries in their Conversion Benchmark Report. 

Image Credit: UnBounce.com

READY TO BUILD THE WEBSITE OF YOUR DREAMS?