Website Design Case Study
BeSociallySmart.com - New Website & Marketing Funnel
CASE STUDY RESULTS 30 DAYS AFTER LAUNCH
Best Landing Page
Compare these conversion rates to average conversion rates across various industries.
|Sumo.com (Average Conversion Rate)||1.95%|
|WordStream.com (Average Conversion Rate)||2.35%|
|UnBounce.com (Average Conversion Rate)||3.96%|
|BeSociallySmart.com Top Landing Page (Actual Conversion Rate)||29.28%|
Sumo is a plugin with a suite of opt-in tools that allows you to place opt-in forms across various places on your website. They have reported the average conversion rate is 1.95% for their users. Here's a chart showing the average conversion rates for their various opt-in tools.
Wordstream, a large online advertiser, analyzed thousands of AdWords accounts and discovered the average landing page conversion rate was 2.35%, the top 25% of landing pages convert at 5.31%, and the top 10% of landing pages have conversion rates of 11.45% or higher.
UnBounce, a tool to build and analyze landing pages, analyzed 64,284 lead generation landing pages of Unbounce customers. They shared this chart showing lead generation conversion rates across various industries in their Conversion Benchmark Report.
CONVERSION RATE OPTIMIZATION
We built 2 lead funnels:
- 2 landing pages
- 2 lead magnets
Additional calls to action placed strategically throughout the site.