Posts by Randi Sparkman

Color Theory & Meaning As It Relates To Your Branding

wheel

What Exactly is Color Theory? Color theory is a complex subject in design and it’s one of the few things that can spark a certain emotion in one person and the complete opposite in another. Certain colors in a design can mean something in one culture and another in a different culture. Color can sway…

Read More

Planning a Brand Photo Session

Brand Photo Session

Photography is pretty important, not just for your brand, but for your target audience. Why? Because most people view photos first and text second. Photography is one of the best investments you will make for your business and it’s a reflection of you. Here are some things to consider when planning a brand photo session.…

Read More