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We specialize in helping service based businesses create gorgeous marketing systems that consistently turn website visitors into subscribers, leads, and clients.

Heather Stephens

FAQ About Wise Owl Marketing

How long have you been in business?

Hi! I'm Heather and I started Wise Owl Marketing in May of 2015. I was on a mission to find a way to combine my fine art education with my marketing background to make a difference for others. I saw so many "pretty" websites that lacked the marketing power. I knew I could do better. I could give my clients a website they were proud to promote that would also be an effective business tool.

What services do you provide?

We specialize in digital marketing strategies to help you grow your business. We do Graphic Design, Web Design, Funnel Design, Marketing Strategy, Website Maintenance & Security, SEO, and Facebook Ad Strategies.

What businesses do you specialize in helping?

We work with service-based businesses like coaches, consultants, financial planners, etc. who need a way of booking consultation calls to get clients. Here's an example of some of the clients we've worked with...

  • Artists
  • Authors
  • Bloggers
  • Coaches
  • Consultants
  • Direct Sales
  • Entrepreneurs
  • Energy Healers
  • Financial Planners
  • Freelancers
  • Music Instructors
  • Musicians
  • Network Marketers
  • Online Business Managers
  • Personal Trainers
  • Professional Organizers
  • Speakers
  • Therapists
  • Tutors
  • Writers
  • Yoga Instructors
  • Virtual Assistants

Our clients are go-getters who want things done right the first time. Business owners who want to get their marketing system in place quickly so they can start doing what they do best!

Who Makes Up the Wise Owl Marketing Crew? 

I am the main plate spinner here at Wise Owl Marketing, but I have a rock-star team of developers, designers, copywriters, and business coordinators who help me make the magic happen.

What do you love about your business?

I build websites & provide marketing strategy/coaching for creative entrepreneurs and coaches. I LOVE working with entrepreneurs and other dreamers. Helping them achieve success in their businesses is the greatest feeling in the world.

What makes Wise Owl Marketing different?

I do have a degree in fine art in design, but I am primarily a marketer. I know having a gorgeous website is important to my clients, but that's the easy part. There are a lot of gorgeous websites that don't convert visitors to leads. We design sites that get our clients more leads so they can help more people and make more money!

Where are you located? 

Northern Illinois, just South of the Wisconsin border. My team works remotely in Wisconsin, Pennsylvania, and Ohio.

"The Long and Winding Road that Leads Me to Your Door"

1998 - "Sweet Child O' Mine"

I was a new mom with a fresh fine art degree in design and I desperately wanted to find a way to stay home with my daughter and her younger siblings to come. My parents bought me a computer as a "new baby" gift.

I started a business in 1999 called "Celebration Wrappers." I created custom graphic design candy bar labels for birth announcements, weddings, graduations, etc. I decided to grow the business beyond the phone book and built my first website in 2002. (Click here to see it but promise not to laugh!) Everyone starts somewhere. 🙂 

2009 - “Taking Care of Business”

I started my own Network Marketing Business and decided to build it online becuase I didn't want to do parties & presentations.

I started a blog called, CleverMarketer, which was a place I used to test what I was learning from marketing gurus. I shared my results about how I was growing my network marketing business online.

It grew and it grew and it grew. And after a year I'd built a community of around 4,000 followers and some nice extra income from my NWM biz. 

I also started providing custom e-newsletters and websites for Network Marketing teams and team leaders during this time.

2011 - "Everybody's Working for the Weekend!"

A local internet company noticed me kicking ass online and offered me a great salary to manage their social media & blog. Their motto was #WorkShouldntSuck and #FamilyComesFirst. They also had paid lunches, a gym to work off the paid lunches, and unlimited PTO.

My husband was working for a company that was barely hanging on through the recession. I decided to take it for the "backup insurance." It was a great way to play a bigger game and learn more about marketing on someone else's dime!

I hustled and kicked ass, growing the company's online presence. I also grew a small army of 6 marketing interns who helped me crank out content. Teaching them fulfilled my calling to make a difference.

I continued to build websites and did some freelance writing on the side for "fun money."

2014 - “Take This Job and Shove It”

The company was bought and sold twice.  #WorkShouldntSuck and #FamilyComesFirst became a thing of the past. I developed a visceral hatred for #blackfriday. 

I was empty and hated going to work. My breaking point came when I sat down in the middle of the garage floor and cried while helping my husband put up the Christmas tree, one cold night in December of 2014. My husband said, "If it's the money that's keeping you there, find another way to make money."

2015 - “I Believe I Can Fly”

So I decided to follow my love of graphic design and marketing and start Wise Owl Marketing in 2015 to help small businesses grow online. I planned on it being a side hustle until it got big enough to replace my income.

A few weeks after filing my corporation paperwork, I was called into an office at work. They let all the full-time employees in my department go.

I drove home with my box of photos and other personal items and found my first client's signed contract and check in the mailbox.

Today - "Standing in the Hall of Fame & The World's Gonna Know Your Name!"

Here you are, on my website, looking for help to grow your online business. Are you ready to make this dream happen? Let's do it!

Enough About Me...
I'd Love to Learn About You and Your Business!

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