About Us

And How We Can Help You Achieve Your Online Marketing Goals

We specialize in helping service-based businesses create gorgeous marketing systems that consistently turn website visitors into subscribers, leads, and clients.

heather portrait guitar (1)

Hi! I’m Heather and I created Wise Owl Marketing for YOU!

I'm a website designer & marketing strategist who specializes in helping service-based business owners like you get more clients through online marketing, but my clients will tell you I'm their website fairy godmother who makes business dreams come true.

I started Wise Owl Marketing because I saw so many "pretty" websites that lacked marketing power. Service-based business owners who were doing good things in the world deserved better and I knew I could help them succeed!

My fine art degree is in design, but I’ve spent my career in marketing.

This gives me a different perspective than other website designers you’ll meet. We design sites that are pretty and smart.

Pretty is the easy part when it comes to designing a website. There are a lot of gorgeous websites that don't convert visitors to leads.

Because we focus on conversion optimization, as well as gorgeous design, our websites help our clients get more leads so they can help more people and make more money.

Enough about what I do ...

I'd love to hear about YOU and your business goals!

Meet the Wise Owl Team


Terri Tutich

WordPress Developer

Terri specializes in WordPress website development and website support services. She is also involved in the WordPress community as an organizer for the Pittsburgh WordPress Designers & Developers meetup group as well as being on the organizing team for WordCamp Pittsburgh.


Vernon (Bo) McGuffee

Writer & Community Manager

Bo loves to open new possibilities through words and images. Outside of Wise Owl, he owns his own dog-training business. When it's time to relax, he prefers to simply spend time with his cat, Annabelle, and two dogs, Loki and Lugh; aka, the "#McBuppies."



Jocelynn Stephens

Marketing Support

Jocelynn provides marketing support to Wise Owl clients, including email marketing, blog post formatting, and social media content. She is a junior at UW La Crosse, working on a degree in education with an emphasis in history and plans to teach junior high when she graduates.


Randi Sparkman

Graphic Designer

Randi puts her graphic design gifts to work, helping clients create logos, branded lead magnets, presentations, and social media updates. She is a photographer and designer, news designer, and avid leaf lover. She can usually be found in her office working while listening to Toto and Weird Al.


Angi Shields

Virtual Assistant

Angi works her magic in the areas of general admin and project management. (You know, the stuff no one wants to do, that must be done in order to keep the projects moving forward!) She loves spending time with her husband, children, one huge cat, and a very hairy Corgi.


Oldand Andig

Website Maintenance

Oland's specialties include web development, social media, digital marketing, email campaigns, and project management. He is a minimalist, a coffee lover, and he can play the guitar and violin. He's married to his childhood sweetheart and has 3 beautiful daughters.

Frequently Asked Questions

Got more questions?

Ask me in person!