ABOUT WISE OWL MARKETING & HEATHER C. STEPHENS

We specialize in helping service based businesses create gorgeous marketing systems that consistently turn website visitors into subscribers, leads, and clients.

Heather Stephens

FAQ About Wise Owl Marketing

How long have you been in business?

Hi! I'm Heather and I started Wise Owl Marketing in May of 2015. I was on a mission to find a way to combine my fine art education with my marketing background to make a difference for others. I saw so many "pretty" websites that lacked the marketing power. I knew I could do better. I could give my clients a website they were proud to promote that would also be an effective business tool.

What services do you provide?

We specialize in digital marketing strategies to help you grow your business. We do Graphic Design, Web Design, Funnel Design, Marketing Strategy, Website Maintenance & Security, SEO, and Facebook Ad Strategies.

What businesses do you specialize in helping?

We work with service-based businesses like coaches, consultants, financial planners, etc. who need a way of booking consultation calls to get clients. Here's an example of some of the clients we've worked with...

  • Artists
  • Authors
  • Bloggers
  • Coaches
  • Consultants
  • Direct Sales
  • Entrepreneurs
  • Energy Healers
  • Financial Planners
  • Freelancers
  • Music Instructors
  • Musicians
  • Network Marketers
  • Online Business Managers
  • Personal Trainers
  • Professional Organizers
  • Speakers
  • Therapists
  • Tutors
  • Writers
  • Yoga Instructors
  • Virtual Assistants

Our clients are go-getters who want things done right the first time. Business owners who want to get their marketing system in place quickly so they can start doing what they do best!

Who Makes Up the Wise Owl Marketing Crew? 

I am the main plate spinner here at Wise Owl Marketing, but I have a rock-star team of developers, designers, copywriters, and business coordinators who help me make the magic happen.

What do you love about your business?

I build websites & provide marketing strategy/coaching for creative entrepreneurs and coaches. I LOVE working with entrepreneurs and other dreamers. Helping them achieve success in their businesses is the greatest feeling in the world.

What makes Wise Owl Marketing different?

I do have a degree in fine art in design, but I am primarily a marketer. I know having a gorgeous website is important to my clients, but that's the easy part. There are a lot of gorgeous websites that don't convert visitors to leads. We design sites that get our clients more leads so they can help more people and make more money!

Where are you located? 

Northern Illinois, just South of the Wisconsin border. My team works remotely in Wisconsin, Pennsylvania, and Ohio.

My Journey

1998 - "Sweet child o' mine"

I was a new mom with a fresh fine art degree in design and I desperately wanted to find a way to stay home with my daughter and her younger siblings to come. So, I spent 13 years doing side hustles like graphic design, photography, upholstery, babysitting, sewing, bridal consulting, floral arrangements, wedding decorating, holiday decorating, interior design, party planning, eBay, virtual assistant, e-newsletters, network marketing, and blogging.

2009 - “Taking Care of Business”

My blog, CleverMarketer, was a place I used to test what I was learning from marketing gurus. I shared my results about how I was growing my network marketing business online. It grew and it grew and it grew. And after a year I'd built a community of around 4,000 followers and some nice extra income from my NWM biz. 

2011 - "Everybody's Working for the Weekend!"

A local internet company noticed me kicking ass online and offered me a great salary to manage their social media & blog. Their motto was #WorkShouldntSuck and #FamilyComesFirst. They also had paid lunches, a gym to work off the paid lunches, and unlimited PTO.

My husband was working for a company that was barely hanging on through the recession. I decided to take it for the "backup insurance." It was a great way to play a bigger game and learn more about marketing on someone else's dime!

So I put my 3-year-old son in daycare and my older girls become latchkey kids for 2 hours a day and got cell phones before all their friends.

2014 - “She Works Hard For The Money”

I hustled and kicked ass again. I grew the compan's online presence and my team from 1 to up to 6 during the holiday shopping season. I built websites and did some writing on the side for "fun money."

2014 - “Take This Job and Shove It”

The company was bought and sold twice.  #WorkShouldntSuck and #FamilyComesFirst became a thing of the past. I developed a visceral hatred for #blackfriday. 

I was empty and hated going to work. My breaking point came when I sat down in the middle of the garage floor and cried while helping my husband put up the Christmas tree, one cold night in December of 2014. My husband said, "If it's the money that's keeping you there, find another way to make money."

2015 - “I Believe I Can Fly”

So I decided to follow my love of graphic design and marketing and start Wise Owl Marketing in 2015 to help small businesses grow online. I planned on it being a side hustle until it got big enough to replace my income.

But, one day, a few weeks after filing my corporation paperwork, I was called into an office at work. They told me they no longer needed me. They let all the full-time employees in my department go and kept the interns.

I drove home with my box of desk decorations and found my first client's signed contract and deposit check in the mailbox.

The rest is history...

Enough About Me...
I'd Love to Learn About You and Your Business!

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