Entrepreneurs are always trying to grow their businesses and attract more clients. Sometimes they just don’t know why they are not attracting more leads and here are some reasons.
1. Many people struggle to promote themselves and their business.
Marketing feels “icky” to a lot of heart-centered entrepreneurs. Even if you’re amazing at what you do, marketing yourself is not something that comes naturally. The most common feelings are:
- They don’t want to bother their friends & family.
- They don’t want to sound pushy, or come across “sales-y.”
- They don’t want to seem desperate.
- They don’t have the time.
- They don’t know what to do that will be effective.
- They are not confident enough.
- They have website shame.
- They don’t want to come across as selfish.
- They feel that if they were good enough people would want to work with them.
2. Entrepreneurs are afraid to choose a niche.
If you’re a health coach who helps people lose weight & get healthy, you may think that anyone who is overweight needs your services. You may also think that you could help anyone get results. That may be true but they’re not going to be able to find you and they won’t know you’re “The One” if they do.
Become a specialist. People would rather work with someone who specializes in their need than someone who is a generalist. They’ll pay more for a specialist too!
Need an example? Think about a general pediatrician who gives kids well baby checkups and treats fevers & sore throats. Now think about a pediatric surgeon who can fix a baby’s heart and allow her to live a long, happy, normal life.
Do you work with teens, new moms, or mid-life men with stressful careers? Do you help people who need to lose 10-20 pounds or the significantly obese? Do you work with people who have a health issue or injury that may affect their weight? By getting specific about your niche your ideal clients will be able to find you more easily and they’ll be willing to pay more for your services.
Many people are afraid to choose a niche because they may end up turning away a paying client. In fact, the opposite is true. The more specific you get with your niche the easier it is for people to find you. Don’t be afraid to specialize – and get as specific as possible.
3. They don’t really know their ideal client.
Getting to know your ideal client is not easy, but it’s SO very important.
Many of the clients who come to me have a general idea of a niche, but they don’t REALLY know their ideal clients. I can help you determine this with a free strategy session.
4. Most entrepreneurs have a scattered approach to marketing.
On one side of the coin, I see a ton of passionate entrepreneurs doing what I call Muscle Marketing; feverously producing social content and blogs, day after day. They spend hours engaging in Facebook groups, posting to Instagram, doing FB Live videos and more. This leads to burn out, discouragement, and overwhelm.
The flip side of the coin are the entrepreneurs who publish an occasional blog post, put some quotes on Facebook once in a while, and they wonder why the phone won’t ring.
5. Most websites are like basic brochures online.
Contrary to what many people believe, your website is not The Field of Dreams. If you build it, they will not come. Having a website doesn’t mean you’re going to get clients any more than owning a treadmill will make you fit. You have to USE it properly and consistently to get results.
Unfortunately, most entrepreneurs throw up a website that doesn’t have the marketing strategy behind it to convert visitors to leads. Instead of a clear customer journey, they have a website that has been added on to from time to time as their products and audience has changed. It leads their visitors through a meandering path that feels like a bowl of spaghetti. Their visitors don’t know where to go or what to do next.
If your website isn’t set up to convert, we can help you with that. Grab a spot on our calendar here to talk about your website and lead funnel.